Growth hacking is a process of rapid experimentation across marketing channels and product development to identify the most effective & efficient ways to grow a business. Growth hackers are inspired by data and they use tactics like rapid testing, highly personalised content and social media outreach to deliver growth.
Omar Mohout is the godfather of the growth hacking movement in Belgium. He launched the Growth Hacking meetup in 2013 and quickly grew it to the largest tech meetup in Belgium with more than 2,500 members.
Mohout, a former technology entrepreneur, is a board member of high growth technology companies and Professor of Entrepreneurship at Antwerp Management School. He’s member of the Board of Directors at Startups.be, Aproplan.com and Teamleader.eu. Mohout is a widely published technology author and a thought leader on radical innovation and the impact of all things digital on society and business.